Meet Pantone's color of the year 2023

New year, new Pantone color setting the trends.

Each year's trend color is always a surprise for artists involved in different areas, and this year was no exception. The color of 2023 elected by the Pantone Color Institute is Viva Magenta - PANTONE 18-1750, an unconventional, vibrant, and energetic shade that symbolizes the strength we all need for a more optimistic future.

About Pantone

The Pantone Color Institute is the global authority on color. It was founded in 1962 in the United States, and since 2000 it annually chooses a trend-setting color (or colors) for a variety of market sectors. When Lawrence Herbert founded the Institute, he created a numerical system - Pantone Matching System - that identifies, matches and communicates colors with high precision. This innovative system is now considered standard for professionals in different fields worldwide.

Each year, the chosen color guides the lifestyle in many ways and drives the development of new products, from kitchen utensils to fashion design.

Viva Magenta is a fearless, pulsating color that drives the celebration of life. 

Descended from the family of reds and inspired by the red of the cochineal, one of the most widely used natural dyes in the world, Viva Magenta comprises the passion of red and the balance of blue.

This mix of primary colors is "powerful and empowering". The choice of this shade seeks inspiration from nature and what is real in a time when we are dependent on technology. According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, PANTONE 18-1750 Viva Magenta "galvanizes our spirit, helping us to build our inner strength".

In color psychology, this tone represents universal harmony and emotional balance. It's a tone rooted in nature that reconnects us to the origin of matter and provokes stirrings in one's spiritual direction. In some cognitive therapy approaches it is even used to improve mood, calm anger, or appease frustration.

The color of the year 2023 conveys pure joy, and encourages experimentation and unrestricted self-expression. PANTONE 18-1750 Viva Magenta is an electrifying shade that welcomes everyone with the same vital energy and rebellious spirit. In essence, we are talking about a color that is bold, full of humor, and inclusive.