Bumble L Choko - Soft Bumble - Hoptimist

With a strong belief in the power of the smile, Gustav Ehrenreich created his happy Hoptimist movement in the late 1960s. The goal was to create a figure that would be a perpetual reminder to stay positive and optimistic. Because while the 1960s are often referred to as 'The Happy 60s,' it was a decade characterized by turmoil. So Ehrenreich's design was a welcome spreader of joy in a turbulent time.

HOPTIMIST

An Hoptimist is all about smiles, optimism and high spirits. It is a brand that aims to spread joy and bring a smile to everyone's face. Created in 1960 by Gustav Ehrenreich, it has gone on to earn a place in Danish design history.

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